Signage and Information Systems

Photograph 3 examples of unsuccessful signage and 1 example of a sign you like and post all 4 images to your blog. Choose one of your unsuccessful signs and redesign it. Come to class prepared to present and discuss your examples.

1. The elevators at ITP floor

Every time when elevators' doors open, I have to ask people inside the elevator whether it's going down or up. BECAUSE THERE IS NO SIGNAGE AT ALL. We need just two triangles that can let us know the direction. 

2. Uptown side of the The Astor Place subway station 

If you take the subway at Astor Place station to head uptown as a stranger, you could have been looking all over the place to find the entrance. The entrance looks totally different from that of downtown side which has very common appearance like normal subway entrance. Even though it has nice looking glass-and-cast-iron kiosk over the uptown, it makes people confused to find it because not only entrance looks very unique, but also it has a really small and barely visible sign on the top of the glass. It doesn't even inform what the station is. It's just located in the middle of the side walk without any clear signs.   

3. The floor guide at Kmart 

When I went to the Kmart to buy a pot, I struggled with find it because the floor guide made me really confused.  There was no hierarchy and the information of an each floor was all in one place by alphabetical order, which is not necessary.   

First, it should have been categorized and simplified the item list. It could be better to change the arrangement of product, but I just redesigned the signage itself by placing all items as it is.

I designed the signage that focusing on each floor where people are staying. For instance, I made the second floor guide as red color only, instead of placing small, inconspicuous "you are here" text., so that people can easily know where they are and focus on an information of the floor. And I divided the items along with their characteristics, for example, I placed the items which are not product things on the right side such as fitting rooms, restroom and subway. Also, I put some icons for those of items so that people can intuitively find out what is where. 

** Macy's Floor Guide

Macy's floor guide, on the other hand, was well laid out by order of categories. I was able to find the things that I want very quickly and easily, even though the items are dispersed all of the floors.