INTERACTIVE advertising
overview
Published:
Men's Health Magazine UK / Germany / Mexico / Korea - July 2014 Edition
Cosmopolitan Magazine UK / France / Mexico / Korea - July 2014 Edition
Role: Project Lead, UX / Visual Design
Team Members: 1 Visual Designer, 2 Developers
Professional Work at Next Paper Media
Client: Samsung / Agency: Cheil Worldwide
May - June 2014
We were asked to create digital ads for “Samsung Gear fit” which will be published in both Men’s Health and Cosmopolitan digital magazine July 2014 issues in 5 different countries. Based on the print versions that already made, we created the digital ads which include several functions that utilize the benefits of mobile device. As a project manager, I led a team through all phases of the design process and communicated closely with the agency and all publishers from different countries.
Print Version Of The Ad:
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Digital version that I created:
Printed Version of the Ad:
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Digital Version That I Created :
DESIGN PROCESS
design to meet all Specifications
It was challenging to create a single content that meets different technical specifications of each magazine platform. We received the guidelines from them and one of them using their own platform, and another one is using Adobe DPS, and there was a platform which provides both portrait and landscape modes. I sent email back and forth
SHOWCASE
GAMIFIED ADVERTISING
PROJECT BRIEF
Published :
Cosmopolitan Magazine Korea - May 2014 Edition
Role : Project Lead, UX / Visual Design
Team Members: 2 Developers
Professional Work at Next Paper Media
Client : Descente / Agency : AgencyW
April 2014
Another digital ad that I created was asked from Descente which is sports apparel brand. Our client wanted to explore the digital environment and advertise their brand targeting people who use mobile devices and read magazines digitally. The concept of ad was to drive people to exercise naturally in your daily life and show them their apparel. While using device orientation, we gamified the ad to draw people to exercise using their iPad as a dumbbell and show them a fun and easy way to workout. We published it in the May 2014 issue of Cosmopolitan digital magazine.
USER FLOW
- Enter any number you prefer between 10 to 30
- Stretch your arms out in front of you holding your device and move up and down for 20 seconds
- Count from the number you chose and once you move your arms up and down, countdown begins and it is counted as one per move
- If accomplished, the ad showed up and you can see the video, information of the products, the link to the e-commerce site.
