INTERACTIVE advertising
overview
Role: Project Lead, UX / Visual Design
Team Members: 1 Visual Designer, 2 Developers
Professional Work at Next Paper Media
Client: Samsung / Agency: Cheil Worldwide
May - June 2014
Published:
Men's Health Magazine UK / Germany / Mexico / Korea - July 2014 Edition
Cosmopolitan Magazine UK / France / Mexico / Korea - July 2014 Edition
We were asked to create digital ads for “Samsung Gear fit” (the Samsung Galaxy S5 phone and the Samsung Gear Fit wearable) which was published in both Men’s Health and Cosmopolitan's digital magazines July 2014 issues in 5 different countries. Based on the print versions that were already made, we created digital ads which include several functions that utilize the benefits of mobile devices. As a project manager, I led a team through all phases of the design process and communicated closely with the agency and all publishers from different countries.
Transform Print Content to Digital
PRINT VERSION OF THE AD:
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DIGITAL VERSION THAT I CREATED:
PRINT VERSION OF THE AD:
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DIGITAL VERSION THAT I CREATED:
DESIGN PROCESS
The challenge of creating for different platforms in different countries
It was challenging to create content that met different technical specifications of each magazine platform in each country. Some were using their own platform, others were using Adobe DPS, and we also had to provide support for both portrait and landscape modes. The main concern was that the design and interaction did not conflict with the platforms' default features.
